How to publish Google RCS on your Chatbot

What is RCS?

RCS Business Messages is a Google messaging channel, which unites the features of SMS with media resources, making everything more dynamic and agile. It can only be used by android phones. For devices that do not have the application, it can be downloaded from the Play Store.

Channel Operation

Before starting the explanation about the channel, it is important to align some terms:

Brand: Your company, customer of Take Blip.

User: Your company's customer.

RBM: (Rich Business Messaging): RCS platform used by brands to communicate with end users.

Agent: The brand's profile on RCS.

In this channel it is not necessary for the brand to be linked to a telephone number, as in other channels. The brand must join the RBM channel with Take ([e-mail]) and it will have an official profile on the channel, as in the example below:

This is an initially active messaging channel, for the user to get in touch with the brand it is necessary that the brand sends a message first. After sending the message, the user will be able to interact with the agent.

To be able to send messages to the final users, Google provides Take with an infrastructure linked to the main telephony operators in Brazil.

Benefits of RBM

• There is no need for template approval;
  
• There is no monthly charge to use the channel, the charge is based on the messages transmitted;
  
• No need to buy credits, since it is a post-paid channel;
  
• More flexible commercial policies (allows some segments that are not allowed in other channels);
  
• Simpler activation process when compared to other channels;
  
• Supports various types of media.

Hiring RBM

To contract the channel, just send an email to [e-mail] and our team will help you with the next steps.

Requirements for hiring

• Have a privacy policy and terms of use hosted on the site;
• Have an opt-out at any time during the bot flow;
• Collect opt-in from users.

Opt-in

Opt-in is the customer's consent, i.e. the authorization to receive e-mails, notifications and messages from the company. This can be obtained through a field within the website itself that says "Subscribe" or "sign up for our newsletter", for example.

Opt-out

Opt-out is the possibility for the customer to remove his subscription from the contact list at any time. The user clicks on a (mandatory) link within the email he/she received or in a field, without having to justify it.